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Synchronization vs. Tracking: Understanding Activity Management Options in Dynamics CRM

Jukka Niiranen March 16, 2014 45 Comments

Synchronization vs. Tracking: Understanding Activity Management Options in Dynamics CRM

Long before a company has any CRM system in place they will already have a bunch of customer facing activities like emails and appointments in the personal mailboxes and calendars of their employees. Once a CRM system is implemented, these activities will not magically disappear but rather they will continue to be a key element in how the customer relationships is managed on a practical, day-to-day level. Typically companies would like to have these communications stored in the CRM database to accumulate a better understanding of both which customers are being contacted by which representatives of the company as well as the detailed information of what’s been said and agreed with the customer in these acts of communication.

CRM_2013_Activities

Maintaining two separate systems for entering the same information is never an attractive option for information workers who just wish to stay on top of their daily agenda and commitments, without having to worry about keeping multiple calendars in sync manually. Rather than entering an appointment in your own calendar first, then entering the same data into your CRM system for activity tracking purposes, every single user would rather have the ability to promote their selected calendar entries related to customers into their CRM system for meeting the activity reporting requirements expected by their managers. Similarly, instead of copy-pasting information from their inbox onto forms in a CRM system, anyone presented with the option to click one button in their inbox and get the full message tracked into CRM would surely prefer to take this route.

This has been one of the founding principles behind the design of Microsoft’s CRM system since day one. With the market dominance of Microsoft’s activity management related software both on the client (Outlook) and server side (Exchange), making the flow of this data across different systems as seamless as possible can be seen as a low hanging fruit to grab when entering the CRM market with the Dynamics product. Looking back, offering users the possibility of remaining within their familiar and personal Outlook inbox and tracking information into the organization-wide CRM database has been a very compelling user experience at best. Yes, regardless of the countless hours I’ve had to spend solving Outlook related issues during my professional career in CRM, I’m still perfectly willing to admit that this type of UX is definitely worthy of pursuing in a CRM product, because it’s simply how it should work.

How Dynamics CRM actually tracks your data

What most organizations planning to deploy Dynamics CRM often find surprising is that up until CRM 2013 there hasn’t been much functionality on the server side related to managing the flow of activities between different systems. Even though Microsoft owns both Outlook and Exchange, they have decided to build deep hooks only onto the client side of Outlook and not the server side of Exchange. The positive side of this is that you don’t necessarily need an Exchange server for leveraging most of the activity management features of Dynamics CRM. The downside has been that you very much need the CRM Outlook client in place for things to work as you’d expect.

When it comes to sending and receiving email, the CRM Outlook client can act as the component that takes care of all the inbound and outbound emails for CRM. However, for any organization that needs to have emails flowing directly into CRM (such as a customer support email address that feeds items into a CRM support queue) or relies on workflow based email notifications to go out even when the Outlook client of an individual user is not connected to a network, the deployment of the Dynamics CRM Email Router has been in practice a compulsory step to take. Again, this component is independent of Exchange server and can be used also with other email systems via SMTP or POP3 connections. The Email Router can replace some of the email management features of the CRM Outlook client (but not all, we’ll get to that later) and basically “email enable” your Dynamics CRM server, so that it can independently communicate with the outside world via email.

One thing to note is that even customers who’ve chosen CRM Online as their deployment model instead of deploying an on-premises Dynamics CRM server have needed to separately deploy the CRM Email Router if they wish to send/receive email from/to CRM Online without routing all of the messages via the individual Outlook clients of their CRM users. Microsoft doesn’t offer an “Email Router in the cloud”, so you’ll either need to have a local machine available for deploying the router (doesn’t even need to be a Windows Server, also client OS like Vista or Windows 7 are supported) or get a virtual machine from some hosting service, such as Windows Azure. You can leverage the Exchange Online service in your Office 365 subscription for the actual email delivery, but the CRM Email Router cannot be purchased as a service directly from Office 365.

CRM_2013_Server-side_SyncWith the latest CRM 2013 release Microsoft has started to address these challenges of dependency on either client machine components (Outlook client) or on-premises servers (Email Router) by introducing a feature called Server-Side Synchronization. This allows the Dynamics CRM server to communicate directly with the Exchange server, effectively replacing the email sending and delivery features of the CRM Email Router. In addition to that, server-side sync can also handle other Exchange items like appointments, tasks and contacts, which can also now flow between the CRM database and the users’ calendars and address books on various devices without any central dependency on a client-side component like the CRM Outlook client.

Great! CRM 2013 server-side sync solves all our problems! End of blog post! Well, not quite. We’re actually just getting to the reason why I’m writing this post, which is the surprising complexity behind understanding the detailed feature sets of the various components that aim to deliver the seamless one-click UX that I was talking about earlier on. Based on what we’ve discussed so far, here’s how the big picture of synchronization methods for CRM 2013 looks like:

CRM_2013_Synchronization_Methods_small

As is often the case, the devil is in the details, so let’s proceed with pointing out the “gotchas” that you need to be aware when planning on managing activities in a Dynamics CRM environment. [Read more…]

Filed Under: Features Tagged With: activities, cloud, CRM 2013, email, Exchange, Mac, Office 365, Outlook, synchronization

eXtreme CRM 2013 Rome takeaways

Jukka Niiranen February 7, 2013 7 Comments

eXtreme CRM 2013 Rome takeaways

eXtremeCRMThere are no more Microsoft Convergence events held in Europe, but luckily the eXtreme CRM organization has stepped in to arrange a bi-annual conference where all the Dynamics CRM professionals can meet up and share information & thoughts on what’s happening around the product and the surrounding ecosystem. Last year in Berlin was the first time I attended the eXtreme CRM conference and this year it was time to head down south to Rome for eXtreme CRM 2013. Here’s my travel report from the event, focusing on the product roadmap details that were revealed and the direction that Microsoft Dynamics CRM seems to be heading towards, based on my interpretation.

It’s been a bit rough

The opening keynote by Bob Stutz, corporate vice president of Microsoft Dynamics CRM, was a somewhat unusual appearance compared to the traditional Microsoft way of highlighting their past achievements and future opportunities. From the European viewpoint, the typical US style keynotes often go over the top in building up hype for the success of the products, but Bob came onto the stage with a different kind of a message. Basically he apologized for all the problems that have surrounded Dynamics CRM recently: the delay of cross-browser support, CRM Online performance/reliability issues and the sad saga of recent Update Rollups being pulled.

Bob_Stutz_eXtremeCRM_keynoteI think most of the MS partners in the room had shared the pain from these issues, especially when having to explain them on a day-to-day basis while working with customers. In the software business it’s of course nothing unheard of that  such problems may occur, but there’s been an elevated sense of frustration recently with the lack of information given to partners on what’s going on at Microsoft. Communication is the most effective cure in recovering from such events and I bet that it would have been far easier for all parties if there had been more transparent exchange of information on each of these issues earlier on, but it’s good to see the top management acknowledge this now and hopefully do what is necessary to straighten these things out.

One thing that Bob Stutz promised to change was to return the Update Rollups back to pure hotfix packages instead of vehicles for new feature delivery that they’ve turned into after Microsoft adopted the agile release policy for Dynamics CRM shortly after the 2011 version came out. What this means in practice is that MS will need to come up with a new delivery vehicle for introducing the new features into on-premise CRM environments at least once a year. While this can potentially improve the stability of those environments, the gap between CRM Online and on-premise feature release schedule can also grow even larger as a result of this, which could introduce it’s own challenges through an increased platform fragmentation.

The mobility story

This time last year Microsoft made a big announcement of their upcoming “CRM Anywhere” prodcut offering. Following the aforementioned turn of events, the cross-browser support got eventually delayed up until Polaris / Update Rollup 12 while the mobile strategy was gradually revised, scrapping their planned partnership with CWR Mobility and opting to develop in-house mobile apps instead. Individual pieces of news around the mobility offering have become available during the past fall and now at eXtreme CRM 2013 Rome the following mobility roadmap slide was presented:

Dynamics CRM Mobility Roadmap & Vision

From this slide and the accompanying presentation I was able to pick out the following pieces of data:

  • The iPad Safari web client that was postponed from the actual Polaris rollout is arriving this month for CRM Online customers, on-premise support will be in Orion
  • Tablet devices will receive a dedicated app, not only the Windows 8 Sales Workspace but also a similar iPad native app appears to be scheduled for Orion, with further Service and Marketing apps in the horizon
  • iPhone and Android support will be limited to the Mobile Express client even after Orion, all the way until Leo
  • No details on whether Windows Phone will receive any new features in addition to the WP7 Activity Feeds app that was released a bit over year ago
  • Customization options as well as offline data support will be rolled out gradually to these clients

One thing that Bob was emphasizing during the keynote was Microsoft’s decision not to charge additional licenses for access to these mobile and tablet applications. Choosing to take the longer route of build vs. buy in the mobile CRM gives MS a wider range of options to adjust their commercial offering to market needs, but the prolonged period of uncertainty means that many customers will also be postponing their investment decisions on mobile CRM deployment until they have facts available on what level of functionality is going to be baked into the core platform. At the same time ISV’s like Resco and more recently also CWR Mobility are working hard to be able to offer a HTML5 platform for developing customized mobile and tablet apps for Dynamics CRM for those customers who need to equip their mobile workforce with CRM solutions already today.

Update 2013-02-16: Microsoft partners can now download the Microsoft Dynamics CRM Mobility Roadmap slide deck from PartnerSource (login required).

From Polaris to Orion via Gemini

The new “Flow” UI of Dynamics CRM has been rolled out to existing CRM Online customers. This has caused both a lot of excitement as well as anxiety, since the new design and integrations (Bing Maps, Yammer etc.) are very tempting to be demonstrated as the next generation user experience, but the feature set of Polaris takes away many of the standard customization options that rely on form event scripting. I’ve covered the Polaris new features & gotchas in a previous post, in case you haven’t had a chance to dig deeper into the updated CRM Online version yet. Just to repeat once more what I’ve been trying to emphasize ever since latest Statement of Direction document was released: on-premise customers won’t get the new UI with Update Rollup 12, it arrives in the Orion release.

Orion_the_next_version_of_Dynamics_CRMWith that in mind, let’s get the big news out of the way before digging any deeper: Orion is not an Update Rollup or even Service Update type of a release, it is the next major version of Dynamics CRM. In his closing keynote Bill Patterson pretty much confirmed that it would be called “Microsoft Dynamics CRM 2013” (or 2014) for the on-premise customers. Not a whole lot of other details were shared, apart from the fact that the target release date is in Q3 2013. Although Bob Stutz was hesitant on giving any dates in his speech, July was mentioned more than once, but whether that refers to general availability or CRM Online is anybody’s guess as of now.

Before that, we’ll have time for another star in the spring sky: Gemini. Yes, it looks like there will be even more frequent releases for CRM Online than previously communicated. Gemini arrives in Q2 2013 and will focus on bringing the Marketing Pilot features acquired last October available to Dynamics CRM users. The feature set was shown in a very brief run through of slides, since the network issues that plagued the whole eXtreme CRM 2013 Rome event held at Marriott Park Hotel forced Bill to skip the live demo and resort to screenshots instead. Not much can be said about what to expect from Marketing Pilot at this stage, but here are some facts I picked up: [Read more…]

Filed Under: News and events Tagged With: cloud, ExtremeCRM, Gemini, mobile, Office 365, online, Orion, Polaris, releases, roadmap, update rollup

Windows 8, Outlook 2013 and Dynamics CRM – part 2

Jukka Niiranen January 12, 2013 12 Comments

Windows 8, Outlook 2013 and Dynamics CRM – part 2

Back in August I wrote about my initial experiences of using a Windows 8 PC with Office 2013 to connect the Outlook client to Microsoft Dynamics CRM. During that time we only had the preview versions of both the OS and Office, so some quirks were naturally to be expected. Now that Windows 8 is generally available and also the RTM bits of Office 2013 can be downloaded from MSDN (with commercial launch expected by end of January), it’s a good moment to revisit the topic. Upon my latest test I came across a few configuration gotchas that I though might be useful to share for anyone who’s struggling with the same issues.

Connecting to CRM Online with WLID

Our official work setup is still on Windows 7 / Office 2010 level, but being the kind of eager early adopter that I am, my home PC’s have moved to the brave new world of Windows 8 some time ago already. I installed Office Professional Plus 2013 on a Windows 8 64-bit laptop that’s not joined to a domain, so my login credentials to Windows are linked to my Microsoft Account (previously known as Windows Live ID). In my first tests in August this was a blocker for using a CRM Online organization where the user’s WLID / Microsoft Account was different in CRM and on the local machine.

Update Rollup 11 removed the need to manually enable Windows Identity Foundation (WIF) on Windows 8, but out of old habits I checked that it was available before configuring CRM. Launching the CRM client Configuration Wizard and selecting CRM Online on the Server URL field of the Configure Organizations prompt gave a familiar error: “Cannot connect to Microsoft Dynamics CRM server because we cannot authenticate your credentials.” Just like before, it appears that the Configuration Wizard automatically attempts to use the Microsoft Account of the local user for logging in to CRM Online. Logging out of the account in Internet Explorer and then logging in to CRM Online in the browser didn’t seem to resolve the issue with the Outlook client connectivity, as a further error message was presented later in the Initializing the Organization phase:

There is a problem communicating with the Microsoft Dynamics CRM server. The server might be unavailable. Try again later. If the problem persists, contact your system administrator.
[Expanded Information]
Unable to load the native components of SQL Server Compact corresponding to the ADO.NET provider of version 8082. Install the correct version of SQL Server Compact. Refer to KB article 974247 for more details.

The KB article referenced in the error message discusses the following issue: “You receive an error message when you run a SQL Server Compact 3.5-based application after you install the 32-bit version of SQL Server Compact Edition 3.5 Service Pack 2 on an x64 computer.” However, downloading and installing the x64 version of Microsoft SQL Server Compact 3.5 Service Pack 2 for Windows Desktop didn’t resolve the CRM configuration error, so I opened a support ticket with Microsoft. They instructed me that I also needed to install the Cumulative Update 2 for SQL Server Compact 3.5 Service Pack 2, which is a hotfix that you need to request a download link to be sent to you by email. After my SQL CE 3.5 had been updated to build 3.5.8082.00, I was finally able to connect my Outlook 2013 with our CRM Online demo organization.

Connecting to CRM on-premise with IFD

During the previous test with CRM Online I had also tried to connect the Outlook 2013 CRM client  to our production on-premise CRM server that is IFD configured. I kept receiving the following error: “Cannot connect to Microsoft Dynamics CRM server because we cannot authenticate your credentials. Check your connection or contact your administrator for more help.” Looking at the error details there was a message claiming “no credentials are available in the security package.” [Read more…]

Filed Under: Configuration Tagged With: Office 2013, Office 365, online, Outlook, update rollup, Windows 8, Windows Live ID

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I'm a Microsoft Business Solutions MVP from Finland, having worked with the Dynamics 365/CRM system since 2005 and in the field of customer relationship management for over 15 years now. Whenever I feel like saying a thing or two to about Dynamics 365 Customer Engagement, I may post it here on my blog, tweet it, save it to my XRM links or post it on Google+.





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